Profit is not a dirty word. Sustainability is an all too often over used word that is rarely linked to the word profit. Yet the two go hand in hand and when it comes to social franchising their link is imperative: without one you cannot hope to have the other.
Why is this so? Because aid as we have known it is changing and the handouts are starting to dwindle as we come to realize that aid is not sustainable. What is sustainable is profit. Profit creates the opportunity for an enterprising doctor to effectively run a clinic so that in due course the clinic becomes financially viable; providing a fair return to the doctor to live off the proceeds of their efforts while serving the health needs of underserviced populations who are willing and able to pay modest fees for good healthcare services and products. Read Full Article →